Conclusion & Engagement
You know how people like to flip to the end of the book to read the ending? A strong ending might very well pull those folks back to actually read your stuff.
Your conclusion is a great place to sum up a couple of valuable takeaways for your readers, and reiterate your unique POV.
This is also a good place to put a call-to-action (CTA):
– Feature a freebie that’s Circles related to the article to grow your list – the more relevant it is, the better.
– Ask readers to share your article on social media – although SEO juice from social shares have been debatable, if it drives quality traffic (i.e. those visitors stick around to read and interact with your post) you’ll look good in the eyes of Google.
– Ask readers to leave a comment – comments boosts SEO, and if you use social commenting plug-ins like Disqus or Facebook, you may again additional exposure and traffic.
BONUS TIPS:: Format for easy reading
Wouldn’t it be a pity if you’ve great content but visitors leave your page before they get to read it? (Remember low dwell time = bad for SEO?)
It happens ALL THE TIME when people run into a wall of text.
It looks like too much work and the click away. Buh-bye.
Here’s what to do:
– Write in short paragraphs
– Embrace white space
– Use lists and bullets
– Use subheads (H2 and H3 tags) – not only do they make skimming easy, but they also get you SEO points when you incorporate keywords in these tags
– Use images that are optimized (e.g. make sure they’re the right size to reduce load time, and keywords are included in the alt text)
Don’t get sucked into writing for Google and lose sight of WHY you write… to share your values & convictions, provide values and captivate your ideal clients.
Ling Wong:: Intuitive Brainiac | Copywriting Alchemist. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.